To continually exceed our Customers' increasing expectations.

INTEGRITY: Honesty and fairness are essential to the way we do business and how we interact with people. We are a company that keeps it's promises. We do what we say, we will do and will conduct ourselves in accordance with our code of ethics.

OUR EMPLOYEES: The diversity and involvement of our people is the foundation of our strength. We are committed to their fair and effective selection, development, motivation and recognition. We will provide employees with the tools, training and support to achieve excellence in customer satisfaction.

IMPROVEMENT AND INNOVATION: We will seek improvement and innovation in every element of our business.

SAFETY AND THE ENVIRONMENT: Our products, services and work places reflect our belief that what is good for the environment and the safety and health of our people is good for ASCORP.

CUSTOMER SATISFACTION: Customer satisfaction is the source of employee, shareholders, suppliers and community benefits.

TECHNOLOGY: We will apply world class technology to our products, processes and services.

GROWTH: We will seek growth by building upon our existing markets.

MARKET LEADERSHIP: We only operate in markets where we are or have the opportunity to become the recognised leader.